The Spanish chain Riu, the one that registers more benefits among those that are specialized in the resorts and of which the tourist giant Tui has half of its shareholding, has just completed the purchase of a plot of land in Cartagena, as it can advance exclusively REPORTUR.co, to disembark in Colombia with the development of a huge hotel with hundreds of rooms.
The area where Riu plans to establish what will also be its South American resort is that of Punta Canoas, north of Cartagena, very close to where the Conrad hotel is currently located and where Meliá also analyzes its entrance to the Estelar Playa Manzanillo hotel, a Walking distance to the Karibana golf course.
Also, in that area the development of a hotel of Palladium is foreseen, and the BD Cartagena, at the moment paralyzed, in an area where the price of the square meter oscillates between 50 and 75 dollars, although with respect to Riu it was expected that it entered into the destination in Barú, where precisely Decameron will expand its project in 400 more rooms.
Riu, currently led by brothers Carmen and Luis Riu, and based in Palma de Mallorca, had bought a piece of land in Bogotá years ago that they did not want to develop due to various factors, despite its good location next to the best hotels in the Colombian capital.
Riu’s presence in the Americas stands out above all in Mexico and the Dominican Republic, and is completed in Jamaica, Aruba, Panama, Bahamas, Costa Rica and the United States (Miami and New York), while they finalize opening in Toronto (Canada), after Having left Cuba some time ago, and not having entered South America through Brazil, despite having contemplated it.
The Spanish chains have been increasing their investment in Colombia for a long time, with the recent cases of HM and Sirenis and their projects in San Andrés, AC in Santa Marta, but especially in Cartagena, where the Iberian offensive is concentrated in the country, with the plans from Meliá, BlueBay, Barceló, NH and Faranda (formerly Celuisma).
Colombia stands as a favorite to attract more Spanish hotel investment to the detriment of Mexico, where until now the bulk had been concentrated, to the point that now there is an increase in the excessive supply that is already affected by occupations and prices.
The big Spanish chains have plans to reduce their exposure in Mexico and diversify it to new markets, among which Colombia has a growing confidence in the institutional stability that has been linked to the presidencies of Uribe and Santos.
SOURCE: GRUPO PREFERENTE