Regenera
RHT

Luis Ruiz

Luis Ruiz

Partner - September 2015

linkedin.com/in/ruizluis/ luis.ruiz@regenera.com.co +57 3057506060

Qualifications / Accreditations

Cornell University | 2020
  • Hotel Real Estate Investments and Asset Management
London School of Economics | 2011
  • Bargaining and Negotiation Course
Universidad Internacional de Catalunya 2007 - 2011
  • Undergraduate Degree
  • Business Administration and Management
Leysin American School in Switzerland 2003 - 2007
  • English International Baccalaureate (IB)

    - DEAN’S LIST (3.6 GPA)

Partner at REGENERA HOSPITALITY TRENDS

Leadership

With international experience in PMO, M&A and hotel development in Madrid, Buenos Aires, Barcelona, Istanbul or Bogotá, Luis joined RHT in 2015. Since then Luis leads:

  • Business Plan
  • Branding & Positioning
  • Feasibility studies
  • Capital Raising
  • Due diligences of existing hotels
  • Search, Selection and Signatures with Hotel chains

Recent projects

  • IBIS Barranquilla 2016
  • AC by Marriott Guatemala City 2017
  • IBIS Chía Colombia 2020
  • HILTON Medellín 2020 (Cancelled)
  • FOUR POINTS by Sheraton Cartagena 2020
  • Marriott Guatemala City 2021
  • FAIRFIELD by Marriott Medellín 2021
  • FARANDA San Andrés Island, Colombia 2022
  • CASA NUÑEZ Santa Marta, Colombia 2023
  • SWISSÔTEL Medellín 2024
  • San Diego Ultra-Luxury Cartagena de Indias 2024

In 2015 Luis also led with Savills PLC the commercialization of La Serrezuela, a gastronomic, commercial and cultural center located in the Walled City of Cartagena de Indias.

Notable career experience

IMAGINARIUM Eastern Europe and the Middle East – Vice President

Istanbul, Turkey | 2015

Full P&L responsibility for Turkey, Greece, Bulgaria, Romania, Israel and Azerbaijan.

IMAGINARIUM South America – Regional Director

Buenos Aires, Argentina | 2014 – 2015

Full responsibility for the P&L of Colombia, Argentina, Uruguay and Peru.

INDRA CONSULTING (former Europraxis) – Consultant

Barcelona, Spain | 2012 – 2014

Banking Sector (M&A) – Merger and acquisition of CaixaBank over Banca Cívica for € 977 million.

Real Estate (Strategy) – Rent Reduction PMO for CaixaBank.

DELOITTE – Audit Analyst

Madrid, Spain | 2011 – 2012

Retail – Audit of Comsa Emte, Ermenegildo Zegna and Replay.