The Hilton chain, which currently has 18 hotels in Colombia, will open ten more in the next four years.
The first to open will be located in La Heroica, one is the Cartagena Tierra Bomba Hotel Atoll, Curio Collection by Hilton, located 15 minutes by boat to the south of the city, which is in the construction stage and will be open to the public in the first quarter of 2019.
And the other is the Hilton Garden Inn, in the sector of Bocagrande, which is expected to start operating at the beginning of 2020.
The multinational also announced that in the next month it will begin to build its first hotel in the city of Pereira, which will have the Hilton Garden Inn brand and will start operating in the first quarter of 2020.
“For us, the Colombian market is totally strategic. Undoubtedly, this is a country in which we have had a very positive economic history, supported by the arrival of foreign capital, the improvement in infrastructure, and the promotion efforts that the Government has made. All this generates us a lot of confidence to continue our expansion process, “said Pablo Maturana, director of development for the Caribbean and the Andean region of the company, in dialogue with Portfolio.
According to the executive, although these are the projects that are closest to opening, the company is exploring new markets in intermediate cities to develop the seven remaining projects corresponding to the four-year expansion plan.
“We currently have 14 brands and we are exploring what could be the right place to open each of them. As for the potential, we see that there is a lot, both in the big cities, where we already have a presence, and in the secondary ones. To name a few, and without saying that there are no others, we are looking at Pasto, Ibagué, Monteria, Neiva and Popayán. They all reflect an opportunity for us, “he added.
However, the company also announced, through a statement, that they are considering the construction of about 90 hotels throughout the Latin American region, a plan that includes Colombian cities such as Bogota, Medellin and Santa Marta, projects that would be design stage.
Regarding the infrastructure that is already in process, Maturana stressed that the opening of the Hotel Cartagena Tierra Bomba Atoll, Curio Collection by Hilton, of Natturale Hotel SAS, represents an important moment at the business level for your company, since this will be “Pioneer” of said brand in the country, and the first high level on the island.
“The virginity that Tierra Bomba has is, in part, what makes it so attractive to us, because it represents a great opportunity, where we can unite the ‘chic’ with the modern and the history, and in which the guests will have a very good experience, because they will be able to enjoy the beaches and at the same time the historic center of Cartagena which is 15 minutes from the hotel by boat, “said the manager.
This building will have 66 rooms, swimming pools, spa and a terrace with bar and restaurant.
On the other hand, Maturana also highlighted the chain’s manifest interest in reaching new regions, such as the coffee sector, with the construction of Hilton Garden Inn Pereira, owned by GR Hoteles SAS.
This accommodation will have 164 rooms and will be part of a mixed-use real estate development that includes shops, offices and a private clinic. For what they plan to attend, both the market for corporate travelers, and the demand of the tourism sector.
For its part, the Hilton Garden Inn Bocagrande, in Cartagena, will have 69 rooms and will be owned by Futuristico Group SAS.
“As we continue to expand our regional portfolio, Colombia continues to be a priority market due to the constant growth of its tourism sector. By experiencing an annual increase of 24 percent in international visitors between 2016 and 2017, the country recently approved 20 new international air routes, “said Juan Corvinos, vice president of development for Latin America and the Caribbean at Hilton.